An entertainment industry expert with over 20 years of international experience, Sonal has built IAM entertainment into a regional powerhouse. Leading IAM to many firsts for the Middle East, including the ground breaking Atlantis hotel opening, the Middle East’s first and largest K-POP event, and viral celebrity campaigns through the pandemic, Sonal has taken Entertainment Brand Building to new heights growing IAM as a leading agency for strategic brand positioning, live events and shows, brand management, celebrity endorsement and film production.
Her illustrious client list includes the UAE Prime Minister’s Office, where she advises on soft power initiatives, Expo2020, Vogue Arabia, Qatar Airlines, Etihad Airlines, Dubai Tourism, Dubai World & Atlantis.