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LET’S CREATE MAGICAL MOMENTS

It’s not just about Talent Management, it’s about Brand Management.

For over a decade we have stayed true to our roots. Refusing to be bought out, we are a dedicated and fully immersive entertainment boutique agency. Our hospitality background teaches us to serve first. Working at the forefront of some the greatest events and shows around the world for the last 25 years, we have created unforgettable moments, building dreams and bringing you the biggest stars on the planet to deliver your message. IAM has built up a network of entertainment industry experts on speed dial. Personal and direct access to A-List talent allows us to respond faster, deliver bigger, ensuring your brand’s legacy is at the forefront of every piece of content, each live event and every campaign.

We work today for tomorrow.

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Strategy + Consultation
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Live Events
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Brand Integration
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Talent Representation + Booking
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Edutainment
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Movie Production + Content Creation
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our ceo

Sonal Vara - Parmar

Founder/CEO

An entertainment industry expert with over 20 years of international experience, Sonal has built IAM entertainment into a regional powerhouse. Leading IAM to many firsts for the Middle East, including the ground breaking Atlantis hotel opening, the Middle East’s first and largest K-POP event, and viral celebrity campaigns through the pandemic, Sonal has taken Entertainment Brand Building to new heights growing IAM as a leading agency for strategic brand positioning, live events and shows, brand management, celebrity endorsement and film production.

Her illustrious client list includes the UAE Prime Minister’s Office, where she advises on soft power initiatives, Expo2020, Vogue Arabia, Qatar Airlines, Etihad Airlines, Dubai Tourism, Dubai World & Atlantis.

Our Advisory Board

our highlights

Our Clients

Our Client

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